Who are the future consumers of South-East Asia?
To compete in South-East Asia, businesses need to assess how prepared they are for arguably one of the most diverse consumer markets in history.
Ali Potia is a Partner in McKinsey & Company and Leader of the Asia Consumer Insights Centre, based in Singapore. He is also a core leader of the Consumer Goods and Retail practice in Southeast Asia. Ali works across functional topics from strategy to marketing and sales, and particularly focuses on execution and capability building. Prior to joining McKinsey, Ali was a corporate trainer and project manager in the BPO industry in India and Sri Lanka. Ali also worked in the advertising industry as a client service executive in Mumbai.