Business
Despite economic and geopolitical challenges, consumer-led growth remains
BCG's Customer Insight Survey asked 21,000 consumers from 21 countries worldwide about multiple spending categories and unearthed some growth surprises.
Aparna Bharadwaj joined Boston Consulting Group in 2009. She leads the firm’s Center for Customer Insight globally, and the Marketing, Sales & Pricing practice in South-East Asia. She is also a core member of BCG’s Public Sector and Consumer practices.
Prior to joining the firm, Aparna held several leadership roles at Coca-Cola, including brand management and trade marketing.
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Business
企業がシニア世代の消費者に目を向けるべき理由
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Business
Why businesses should pay more attention to mature consumers
As companies search for new markets, a neglected multi-trillion-dollar market sits in front of them: the nearly billion consumers aged between 50 and 70.
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Consumers care about sustainability but that doesn't always translate into the consumer choices they make. How can companies encourage sustainability?
Forum Institutional
Consumer mindsets are local despite globalization
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