This is how being watched affects how we interact with technology
A recent study showed that we are easily influenced by others in regards to how we use technology.
Bart van den Hooff is professor of organisational communication and information systems at the KIN Center for Digital Innovation, Vrije Universiteit Amsterdam. He has a PhD in communication from the University of Amsterdam. Before coming to VU University, he worked in consultancy (M&I/Partners), at Delft University of Technology and the University of Amsterdam. His research interests include complexity in information systems, business-IT alignment at different levels, online interaction and the use of mobile devices. His work has been presented at international conferences and published in leading academic journals.