Economic Growth
How Asia-Pacific’s powerhouses are being reshaped
Asia-Pacific is entering a new era of globalization, shifting from cost-focused strategies to leadership through innovation, culture and global capital.
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Forum Institutional
为什么企业在中国市场必须更加关注70后和80后消费者
到2030年，中国的中产阶级和富裕的消费者人口将增加8000万。为了利用这个机会，企业需要了解这8000万消费者是谁以及什么因素会影响其消费偏好。在中国消费市场是否能取得成功将取决于企业是否能采用细分视角，并根据不同年代消费者的喜好来调整其产品和服务。
Forum Institutional
Why businesses need to think about how they target the generation gap in China
To be successful in China, businesses must adopt a segmented approach and tailor their products and services to the preferences of different generations.