Innovations in reusable packaging need a playbook. Here's why
COVID-19 has worsened our reliance on single-use plastic. Businesses need a playbook to innovate at scale so consumers can access sustainable alternatives.
Erin works to drive positive change across industries by leading WWF’s packaging and material science program. Key to conservation is the overall protection of the planet’s natural resources, and packaging plays a vital role in that.
Through her efforts, she works with business and industry to help them make informed, sustainable material choices for their products and packaging. Her work focuses on the major commodities that go into packaging, which come in many different forms and materials, and how to integrate sustainability into the decisions and trade-offs that must be evaluated across a product’s lifecycle.
Erin works with companies to strategically address their packaging work streams by focusing on developing transparency in the supply chain for the major packaging materials and pursuing strategies that reduce the environmental impact of these materials through responsible sourcing.
Prior to joining WWF, Erin worked at Hewlett Packard for 10 years as a packaging engineer responsible for the design and implementation of laser jet printer and media packaging. Her expertise is in material science, design innovation, procurement, manufacturing, logistical and point of purchase aspects of packaging.