Flora is passionate to use her expertise to drive good business - one that is collaborative, innovative, and cares for people and the planet. Her background includes various brand and marketing roles for Nike, a global NGO, and the EU's main network for climate change innovation. As Brand & Communications Director of Impact Hub, she has applied a holistic approach to get from a vision to execution to spark engagement on subjects that matter. That is how she created a global climate action hackathon that empowers citizens to take action on climate issues, which received a Guardian Sustainable Business Award. Flora also co-founded Impact Hub Hamburg and is currently leading the communications for the COVID Response Alliance for Social Entrepreneurs.