The story of Tencent's rise to the top of the social media world
Tencent generates far less of its revenue from advertising than Facebook - so how has it risen to the top spot?
Ivy Buche is Business Transformation Project Manager at IMD. She works with faculty on organization transformation projects for large companies.
Ivy has over 12 years of experience as a researcher and case writer. Her specialization is in the subject areas of Strategy, Leadership and Organizational Behavior. She has published over 50 business case studies on companies across diverse industries and geographies. In 2017 she received the Best Case Writer award for the Hot Topic–Big Data, Opportunities and Challenges from The Case Center, UK. She has also won two case writing awards for the John Molson International Case Competition. Prior to joining IMD in 2014, Ivy spent 7 years at the Nanyang Technological University (Singapore) as research associate. Before moving to academia she worked for 4 years in the automobile industry at Tata Motors (India) in quality assurance and spare parts divisions.