José Parra-Moyano is a Professor of Digital Strategy at IMD Business School. His research, which has been ben published in top-tier academic journals, focuses on how organizations can use digital technologies to create value. He is a passionate and award-winning teacher who founded his own startup, was listed as a Forbes 30 under 30, and was appointed as a Global Shaper by the World Economic Forum.
El éxito de la implantación de la GenAI depende de tres factores principales: valor financiero para la organización, disponibilidad de datos clave e impacto en la fuerza laboral.
Successful implementation of GenAI hinges on three main factors: financial value to the organization, availability of key data and impact on the workforce.
