Justine Cassell is Associate Vice-Provost for Technology Strategy and Impact at Carnegie Mellon University, and Co-Director of the Simon Initiative. Until recently she was the Charles M. Geschke Director of the Human-Computer Interaction Institute, in the School of Computer Science, also at CMU. Prior to her arrival at CMU, Cassell was the founding director of both the Center for Technology and Social Behavior, and the Technology and Social Behavior joint Ph.D. in Communication and Computer Science at Northwestern University. Cassell previously held a tenured associate professor appointment at the MIT Media Lab where she directed the Gesture and Narrative Language Research Group. She is the member of the World Economic Forum Global Future Council on Computing.