We don't need to consume less - we just need to design better products
Instead of worrying about buying fewer things, our focus should be on designing products that are less harmful to our environment and the labour force that creates them.
Lewis Perkins is the President of the Cradle to Cradle Products Innovation Institute. Previously, Lewis consulted to companies both big and small on creating programs and awareness for environmental and social initiatives. Perkins led the "green" charge as director of sustainable strategies for The Mohawk Group. He is the member of the World Economic Forum's Global Future Council on Consumption.