Davos Agenda
Digital democracy: a Swiss view on digital trust
In March 2021, voters in Switzerland rejected a government backed digital ID scheme. What can other governments and organizations learn from the Swiss?
Markus Naef
Markus Naef (lic.oec. HSG et lic.iur.) is an experienced strategy consultant and implementer with a particular passion for digitalization and digital transformation. Markus Naef is CEO of SwissSign Group AG, which he took over as CEO of the Joint Venture of Swiss Post and Swiss Railways SBB. Today the group counts the "who is who" of Swiss organizations among the shareholders. Trusted identities from SwissSign Group AG form the basis for secure e-business processes. As a Swiss Trust Service Provider (TSP), SwissSign accompanies people and companies into a successful digital future. In 2020, Markus Naef was awarded the title of Digital Shaper.
Markus Naef holds various (board of directors) mandates, including serving as member of the board of directors of ewl AG. He is a member of the SteerCo of digitalswitzerland and maintains an excellent network of relationships with business, politics and administration. Markus Naef is a goal- and result-oriented "doer", trust builder in team, campaigners, partners including those who disagree, is a strong communicator, natural and team-oriented leader. He is married and father of a son. Sport finds a fixed entry in his agenda.
Markus Naef holds 2 university degrees in economics and law from the HSG (now University of St. Gallen), has acted as start-up entrepreneur in the USA and held management positions in international companies (including country manager of an American group responsible for Switzerland and Russia) and was member of the executive board of a stock listed Swiss company.
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