Matt Rosoff runs the tech vertical and the San Francisco bureau for Business Insider. He was BI's first West Coast editor, from 2010 t0 2012, and in the interim he ran an enterprise technology site, CITEworld.
Previously, he was an analyst for Directions on Microsoft, for 10 years, and blogged about music tech for CBS Interactive. From 1995 to 2000, he was a founding editor at CNET.com.