Geographies in Depth
Soccer can transform the African cultural and creative ecosystem
Soccer is hugely popular in Africa. Increasing connections with the creative economy will make the already dominant sport even more dynamic, say experts.
Meron Demisse
Cultural Economy Strategist Driving Regional and Global Influence in Africa’s Creative Industries.
Founder and CEO of The Africa Culture Group (ACG), an organization advancing Africa’s cultural and creative economy through high-impact programs and cross-sector engagements. She launched ACG in 2017 out of a conviction that Africa’s cultural and creative capital must be prioritized within business and policy spaces to drive inclusive growth and regional integration.
Under her leadership, ACG has built flagship brands that showcase Africa’s cultural vibrancy, advance cross-cultural exchange, equip creative entrepreneurs to scale, and connect regional and global markets. Culture and Conversations on Africa® advances venture-building initiatives that help creative entrepreneurs grow, while convening leaders from government, business, academia, and the creative industries to shape policy and drive collaboration across Africa’s cultural economy. The Africa Culture Collection® is a curated marketplace featuring educational and cultural products that provide entry points into all African countries, alongside collections from the creative entrepreneurs ACG supports. Get to Know Africa® is a series that deepens engagement with the continent’s diverse histories, heritage, and creative wealth through immersive learning tools.
Meron brings over 18 years of experience leading strategic partnerships and corporate social responsibility (CSR) initiatives across the private and development sectors. She holds a BA in Political Science from the University of Southern California, a Master of International Affairs from Columbia University, and an MBA from Bard College.
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