Rathi has over 15 years of experience designing products and services for low-income populations and has lived a total of 10 years in emerging and developing economies. She has extensive expertise in designing inclusive financial products and services and is currently the Head of Women’s Economic Empowerment at CARE USA, focusing on designing products and services to grow women-owned micro and small businesses. Prior to CARE, she led design teams as the Head of Innovations at a Human-Centered Design firm based in Cambodia (17 Triggers) and as the Head of Design Thinking at an African fintech (Zoona/Tilt). She is based in Atlanta, USA.
Research in Pakistan, Vietnam and Peru shows how female entrepreneurs are affected by norms about gender - from their earning potential to safety at home
Financial products and services designed with women in mind, 'women-centred design', enables women to gain access to finance and contribute to the economy.