Rita J King is the EVP for Business Development at Science House, a cathedral of the imagination in Manhattan focused on the art and science of doing business. She is a strategist who specializes in the development of collaborative culture by making organizational culture visible so it can be measured and transformed. She is a senior advisor to The Culture Institute in Zurich, Switzerland, and a Fellow at the Salzburg Global Forum. She makes Mystery Jars, writes about the future for Fast Company and invents story architecture, characters and novel technologies for film and TV as a futurist for the Science and Entertainment Exchange. Follow@RitaJKing on Twitter.