Robert Govers is an independent international adviser, scholar, speaker and author on the reputation of cities, regions and countries and is chairman of the International Place Branding Association. His latest book is entitled Imaginative Communities: Admired cities, regions and countries. Govers has also been an adjunct or visiting scholar at Tsinghua University, Beijing; the Indian School of Business, Hyderabad; the University of Leuven, Belgium; Rotterdam School of Management, the Netherlands; Loughborough University London Campus; IULM University Milano, Italy; and several institutes in Dubai, United Arab Emirates. He also teaches place branding on the UNESCO World Heritage at Work Master’s programme in Torino, Italy. His latest book is entitled Imaginative Communities: Admired cities, regions and countries.