What brands get wrong about China - and how to put it right
Companies need to think beyond marketing gimmicks and celebrity endorsements to succeed in an increasingly sophisticated marketplace.
Ruby is the partner of Brandnographer, the phenomenal innovation and insight consultancy that reaches year to year growth of 500% in the past 4 years. She delivers anthropology insight for visionary pioneers like Google, Ikea, Airbnb and more. She is a contributor of futureagenda, also a guest lecturer of Swissnex, Duke Kunshan University and Hong Kong Design Institute.