Sriram Subramanian is a Professor of Informatics at the University of Sussex in the United Kingdom. His research focuses on expanding the possibilities of user experiences when interacting with computer-mediated environments through the use of haptics, visual and smell modalities. Subramanian is also Co-Founder of Ultrahaptics, which brings back the sense of (tactile) touch to touchless interfaces, creating the experience of feeling without touching. Prior to Sussex he was a Professor at Bristol University and a a Senior Scientist at Philips Research Eindhoven in the Netherlands. Subramanian has an undergraduate degree in physics, an ME in Electrical Communication Engineering and a PhD in Industrial Design.