Climate talk needs a reset. Here’s why
Traditional sustainability messaging, as communications experts point out, often doesn’t work. Here's what's needed to inspire and mobilize people to action.
Member of the Group Executive Committee, Group Executive Vice President and Chief Communications and Sustainability Officer with group-wide functionally responsibility for: external and internal communications, brand management, ABB Formula E, government relations & public affairs, as well as sustainability & health, safety and environment. Theodor is also the Executive Committee Sponsor for Saudi Arabia.