Wajiha Khalid

Global Shaper, Rawalpindi Hub & Programme Director Operations and Marketing, Cubex Global

Working as “Digital Media Planner” in Maxus Global(Group M), where I manage:
 Digital media planning for campaigns and their setup on platforms such as Facebook, Google, Szimek etc.
 Negotiation and alignment with local and international publishers on campaign requirements and impressions delivery.
 Generating Release Orders
 KPI definition baselining for campaigns placement and ad buying methods.
 Campaign Monitoring.
 Post campaign analysis and reporting.

I started working as “Strategic Apprentice”, which later transformed to “Digital Platforms Analyst” role for the Digital Analytics, Channels and Strategy team of Jazz. Responsibilities included, but were not limited to:
 Identifying and developing sustainable framework for capturing 360 degree customer analytics data, which includes capturing customer lifecycle and behaviour data on DWH, CRM, GA platforms and combining them with A/B testing, SEO, SEM, Social Media Sentiment Analysis data, to gain valuable insights about customer journeys on the digital platforms. The ultimate aim of this exercise was to track user journeys till nth level, and be able to relate it with customer ROI.
 Base-lining Digital channels KPI reporting and capturing data from disparate digital platforms to consolidate the channels performance, for actively observing trends and making informed decisions across the digital properties. Data capturing platforms included MSTR, Hybris Management Console, GA portals.
 Conducting daily MFS segments and digital channels health check.
 Preparing ad-hoc reports based on product team requirements. This included preparing channels updates and trends for executive leadership and conducting pre/post campaign analysis.
 Working in close co-ordination with the Vimpelcom group (Netherlands), to report monthly and quarterly Digital and MFS KPIs. These KPIs were used to map and improve the current and future states of digital channels performance of the organization.
 Maintaining MFS monthly budgets, accounting accruals and petty cash adjustments.
 Developed 2017 cost savings business plan for the dynamic E-care platform, with a user base of 2 lacs.
 Operationalizing contracts for setting up the largest Incubation Centre space in Pakistan. Mobilink received a grant of USD 5.4 Million from National ICT-R&D Fund to establish and run the incubation activities. Played a key role in actively communicating NIC agenda with the relevant stakeholders, including top management. Organized ground breaking ceremony for the Center, attended by the Secretary General ITU and Minister of IT.
 Co-ordinating and maintaining good relationships with agency and vendors for fleshing out reporting requirements for channels and campaign management.
 Developing complete understanding of the Digital platforms across Mobilink. These
platforms include, but are not limited to the Commercial Website, B2C Self-Care, One-Window Employee App(Mobilink People), M.Mobilink , Mobile Connect and Facebook at Work.
 Proactively communicating digital agenda across the organization.
 Played a key role in rolling out and negotiating contract for the Enterprise Social Network “Workplace” by Facebook.
 Assisting Digital team in mapping out end to end process flows of One-window Employee App, dubbed Mobilink People.
 Assisting Digital team in formulating Mobile Web Experience RFP.

Accomplishments:
. Potential Chevening Scholar for 2018-2019.
•Got accepted at Draper U, which is Silicon Valley's 7-weeks Entrepreneurship boot camp, led by the preeminent Venture Capitalist Mr. Tim Draper on scholarship. However, I couldn't attend it due to to personal reasons.
•Got a case study published in an impact factor (0.347) conference of IEEE, under the SSIT Singaporeore Chapter 2012.
Received discount vouchers from Cisco NetAcad to take the CCNA exam, based on exceptional l performance during the class sessions.
•Received regular merit based scholarship through-out the MS degree program.
•Inscribed in Dean's List of Honour during the Spring 2010 semester of my bachelors.

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