Aimia

Aimia (TSX: AIM) is a data-driven marketing and loyalty analytics company. It provides its clients with the customer insights they need to make smarter business decisions and build relevant, rewarding and long-term one-to-one relationships, evolving the value exchange to the mutual benefit of both its clients and consumers. Aimia partners with groups of companies (coalitions) and individual companies to help generate, collect and analyse customer data and build actionable insights. It does this through its own coalition loyalty programmes.