3 ways to ensure digital advertising in the metaverse works for all
Advertisers see the metaverse as an exciting opportunity to connect with audiences. But how can we ensure responsible metaverse advertising strategies?
Anzu is an in-game advertising solution, operating across mobile, PC, and console platforms, Anzu blends real-world brand ads directly into video games, esports tournaments, and live streams, opening up new audiences for brands in unprecedented creative ways. Simultaneously, Anzu empowers game developers and game publishers to introduce sustainable revenue streams that preserve the gamer experience while maintaining full control over gaming environments. Anzu, which operates across all geos and game genres, partners with global advertisers such as Pepsi, Vodafone, and Samsung and game studios such as Ubisoft and Amanotes.