
Why businesses need to think about how they target the generation gap in China
To be successful in China, businesses must adopt a segmented approach and tailor their products and services to the preferences of different generations.
The Boston Consulting Group is a global management consulting firm and the world's leading adviser on business strategy. It partners with clients from the private, public and not-for-profit sectors in all regions to identify their highest value opportunities, address their most critical challenges, and transform their enterprises. The company's customized approach ensures that clients achieve sustainable competitive advantage, build more capable organizations, and secure lasting results. Founded in 1963, BCG is a private company with more than 85 offices in 48 countries.
To be successful in China, businesses must adopt a segmented approach and tailor their products and services to the preferences of different generations.
FDI is crucial to fulfilling the climate justice agenda and powering the green energy transition.
