The Cradle to Cradle Products Innovation Institute is a non-profit organization founded to bring about a large-scale transformation in the way things are made. The Institute's mission is to provide a continuous improvement quality standard to guide product manufacturers and designers in making safe and healthy products. The Institute works with leaders from academia, NGOs, government and industry to implement a product improvement and assessment standard based on: material health; material reutilization; renewable energy and carbon management; water stewardship; social responsibility.