Hepsiburada is one of the largest e-commerce platforms in Eastern Europe and the Middle East and Africa (EEMEA) and one of the fastest growing in Europe. Founded in 1998 by five people working from a studio flat in Istanbul, the site started by taking orders online for information technology (IT) hardware. Hepsiburada grew rapidly into an e-commerce leader and has been an online marketplace for big brands as well as small and medium-sized enterprises throughout Turkey since 2015. The company has 18 million unique visitors and 60 million monthly visits, and ships 2 million products a month.

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