Maven Clinic Co. operates an on-demand digital care clinic that assists mothers and families during conception, throughout pregnancy and postpartum. It offers video appointments and private messaging with its proprietary women's and family health practitioner network, as well as a family benefits platform. It offers its services for in vitro fertilisation (IVF) and egg-freezing tracks; pregnancy, postpartum, partner, adoption, surrogacy and loss tracks; and career coaching and support and customized manager training for human resources. It serves individuals, employers and healthcare professionals.