
How business leaders can adopt a transformational mindset that goes beyond digital
Transformation is not an IT initiative – it is a reimagining of the business model in a competitive digital economy. Here's how business leaders can adapt.
Founded in 1926, Publicis Groupe is one of the world’s largest communications groups. As a platform at the intersection of marketing and digital transformation, driven through the alchemy of creativity and technology, Publicis Groupe offers clients access to the expertise of its 80,000 staff in four solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), technology and consulting with Publicis.Sapient, and health and wellness communications with Publicis Health. Its agencies are present in over 100 countries worldwide.
Transformation is not an IT initiative – it is a reimagining of the business model in a competitive digital economy. Here's how business leaders can adapt.
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