Shaping the Future of Consumption
Creating responsible models of consumption for the benefit of business and society.The Fourth Industrial Revolution is transforming the consumption landscape by creating opportunities for...
- Headquarters
- United Arab Emirates
Pure Harvest Smart Farms
Pure Harvest Smart Farms is a mission-driven technology-enabled agribusiness focused on the year-round, sustainable production of premium-quality fresh fruits and vegetables. As an innovator of a commercial-scale, semi-automated high-tech hybrid growing system in the Middle East, Pure Harvest leverages innovative growing technologies and horticultural best practices to enable the local-for-local production of affordable, sustainably grown, clean fresh produce anywhere. Pure Harvest is pioneering controlled-environment agriculture in the Middle East, North Africa and South Asia, harnessing technology to tackle problems including food security, water conservation, economic diversification, and sustainability needs.
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