Accelerating reuse models to achieve a world free of plastic waste
By promoting reusable packaging, the World Economic Forum is helping reduce plastic waste.
TerraCycle is a global leader in the collection and recycling of pre- and post-consumer waste that is generally incinerated or landfilled. Operating national programmes in 21 countries, TerraCycle develops business models that incentivize manufacturers, retailers and end-users to pay for the recycling of products and packaging they manufacture, sell or use. By creating turnkey and affordable recycling options, TerraCycle enables these parties to move from the linear to circular economy. Its programmes engage tens of millions of people, are a constant presence in the media, and bring in as partners many of the largest companies in the world.
The traditional linear economy, as typified by single-use disposable plastic items, is unsustainable. Here are five steps we must take towards a circular, waste-free future.