TrueCar believes that truth and transparency is a better, more profitable way of doing business. Its mission is to transform the way consumers and dealers buy and sell cars. In 2006, the company built an intelligent, data-driven online platform to provide greater transparency and efficiency in automotive retail. As of Q4 2014, TrueCar's mobile and technology platform contributed to more than 3.7% of all new cars sold in the US (up 35% year over year). TrueCar was the highest performing US-based internet IPO in 2014.

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