PepsiCo Inc: Agritech needs a boost
Ramon Laguarta, Chairman and Chief Executive Officer, PepsiCo Inc, says we have to focus on farmers and consumers.
This is what will drive the ecosystem change. There is a need to make the farmer aware of the new techniques and the new ways of doing things. Demonstration farms are proving to be very powerful, he adds, building farms where they have new techniques and farmers can learn from their peers.
"There is a lot of money, start-ups and ingenuity going into fintechs and other fields, but not enough going into agritech. Large companies can play role in - with the public sector - to build innovation hubs to bring innovation and technology to farmers, and this is something they are working on with other companies and organizations and the World Economic Forum."