Amar Marouf is the Manager of Strategic Initiatives at Dentons Canada LLP. His career spans the public and private sectors as well as entrepreneurship, with a track record of building Canada–U.S. market access and leading a national growth portfolio in legal and professional advisory at an international law firm. Earlier in his career, he contributed to diplomatic accountability and mission operations within Canada's foreign affairs.

A two-time founder, Amar built Aleteo, a global ESG strategy firm that scaled to acquisition, and Charles Amar, a circular fashion brand grounded in an end-to-end sustainable supply chain. These ventures reflect his deep commitment to the circular economy and green innovation. As an entrepreneur, he has represented Canada internationally, including at the G20 and the Global Entrepreneurship Congress, championing diversity as a foundation for durable and inclusive economic systems.

For Amar, advisory work is inseparable from cultural work. A classically trained cellist and opera singer, Amar serves as a Board Director at the social development charity OrKidstra in his home town Ottawa. He is also a published author: his collection Alleviate explores the human condition through a lens of empathy and narrative, and has sold out in more than 13 countries.

Fluent in six languages and a proud Amazigh-Canadian, Amar welcomes conversations on policy, global markets, and the arts.