Badr Ward instigated the industry of Digital Edutainment Content for Children across the Arab World. He is the founder and CEO of Lamsa, MENA’s 1st and leading Edutainment Brand and Platform for Children which is ranked as the number one application for Children across more than 10 Arabic markets on both Google’s Play and Apple’s App Store, and continues to produce, publish, and deliver hundreds of Interactive Digital and AR Content to more than 15 Million Arabic speaking Children globally. Ward has developed and nurtured partnerships with content providers, such as publishers, authors, and illustrators, as well as academic institutions, NGOs and government entities. Lamsa’s content is created by an in-house team of over 70 staff, some of whom have backgrounds working at Disney, DreamWorks, Cartoon Network, Warner Bros, and Fisher-Price. On account of his vast and diverse knowledge, Ward was selected by the World Summit Awards as the regional expert in e-content and innovation for instigating the UN Agenda for the advancement of the Sustainable Development Goals. He is serial Entrepreneur passionate about creating value to consumers by using a mix of innovation, content, and technology. Ward has held management and leadership positions across Content and ICT companies delivering business and value growth, with deep knowledge and hands-on experience in both Consumer and Enterprise products and services, with thought leadership in the MENA Mobile, Digital, and Content landscape.