Barri Rafferty

Senior Partner; Chief Executive Officer, North America, Ketchum Inc.

Undergraduate degree, Tulane; graduate degree, Boston University. Currently, Senior Partner and Chief Executive Officer North America, Ketchum; responsible for overseeing the North American offices and the global digital transformation of the agency, which includes oversight of Ketchum Digital and the agency's global network of digital strategists; counsels key clients on integrated communications, branding initiatives, and corporate reputation, and leveraging experiential, online and mainstream communications tactics. Adjunct Professor, New York University School of Communications. Former President, Public Relations Society of America, New York Chapter.

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