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Brian Robbins

Associate Director, Analytics and Insights, Global Beauty and Hair Care, Procter & Gamble

Brian brings more than 20 years’ experience, the vast majority with P&G. After his PhD on environmental technology he worked with new P&G product development focusing on consumer healthcare, before moving into P&G market research/analytics & insights. He has worked across diverse categories (healthcare, feminine hygiene, beauty & grooming), brands and all global regions especially Europe, Middle East and Africa. He has a strong passion for the science and fundamental human drivers of category, brand and business growth.