Carolina Farina

Manager, Corporate Affairs, JBS

I am a communication professional with more than 10 years of experience in journalism, people management and projects with multidisciplinary teams. I built a career in Veja magazine from the internship to the position of politics editor, in which I chaired a team of eight reporters divided between São Paulo and Brasilia. I left the newsroom to take on McKinsey and Company’s Public Relations in Brazil at FSB Comunicação. Shortly afterwards I was invited to integrate the strategic content and speeches sector at Communication Secretariat of São Paulo, where later I took over the coordination of seven secretariats. I left the government to be part of the press service team in a presidential campaign in 2018.

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