Clara Shih is founder and CEO of Hearsay, a fintech SaaS company based in San Francisco, and a digital marketing pioneer. In 2007, Shih developed the first social business application, called Faceforce, and subsequently authored the New York Times-featured bestseller, The Facebook Era: Tapping Online Social Networks to Market, Sell and Innovate, now used as a marketing textbook at the Harvard Business School. Shih has been named one of Fortune's Most Powerful Women Entrepreneurs, Fast Company's Most Influential People in Technology and one of Businessweek's Top Young Entrepreneurs.