Since 1981, with JWT including work on FMCG, durables, financial services, technology, telecom and services with brands including: Pepsi; Frito-Lay; Microsoft; Nestle; HSBC; Franklin Templeton; Cadbury; Ford; Citibank; GSK; Unilever, BAT; Hero Honda; Hero Cycles; Reynolds, Himalaya. President, Contract Advertising; Managing Director, Sri Lanka. Jury Member and Chairman of industry related forums, creative awards shows, and speaker at Wharton's India Economic Forum, London Business School. 2009, Chairman, Goafest. 2010, President, AAAI.