1982, BA, Universidad Iberoamericana; 1987, MBA, Graduate School of Business, Stanford University. Since 1997, CEO, Grupo Bimbo. Board Member: Grupo Financiero Banamex; Coca-Cola-Femsa; Wal-Mart Mexico Advisory Board of Suppliers; Mexican Institute for Competitiveness (IMCO); The Consumer Goods Forum Latin America Conservation Council (The Nature Conservancy).