Co‑Founder, Edify Collective | Global Keynote Speaker | Non‑Executive Director | Award‑Winning Author

Diana Verde Nieto’s work sits at the intersection of entrepreneurship, practical AI, and unlocking human potential, the defining thread guiding her career building businesses that create lasting value for organisations, their teams, and the industries they serve. Her focus centres on closing the gap between boardroom intent and day-to-day operations, helping leadership teams turn high-level strategy into daily habits.

Having spent decades pioneering sustainability and ESG, Diana now focuses on the 'Social' side, where operational risk and revenue performance live. By targeting the 80% of the global workforce operating on the frontline or without a desk, her work proves that business progress isn't about replacing people with technology, but elevating their capability to drive productivity, retention, and brand excellence.

She is Co-Founder of Edify Collective, an AI helper delivering instant, role-specific guidance directly in the flow of work, translating company DNA, SOPs, workflows, culture, and sustainability standards into habits

Powered by a science-backed methodology that drives knowledge retention, Edify frees site managers from acting as human search engines while giving deskless teams the clarity, confidence, and tools to perform and deliver extraordinary customer experiences.

As an international keynote speaker, board director, and advisor, Diana helps leadership teams navigate the friction of strategic transformation. She serves as a Non-Executive Director at the British Beauty Council and Watts 1874 (sitting on the Remuneration Committee for both). A World Economic Forum Young Global Leader and Harvard Kennedy School Executive Education graduate, she is the author of Reimagining Luxury, endorsed by Paul Polman, Idris and Sabrina Elba, and Harvard Professor John Kotter.