Donald Lim is the Chief Digital Officer of ABSCBN
Corporation, the Philippines' largest media
network. He finished his MBA with distinction from Murdoch University, and then moved on to
finished his Doctor in Business Administration
from the University of Phoenix. He is considered
as one of the pioneers of digital marketing in the
Philippines, having been the founding president
of the Internet and Mobile Marketing Association
of the Philippines, and having won multiple
awards and recognition for his digital marketing
work for brands, businesses and advocacies. He is
a professor in three local universities, and also
oversees various businesses of his own in the
field of marketing, digital and social media
consultancy, digital payments, training and events
management. Finally, he is active in non-profit
work, having served in the boards of Operation
Smile, the Manila Junior Chamber, and the
Management Association of the Philippines.