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Eldar Shafir

William Stewart Tod Professor of Psychology and Public Affairs, Princeton University

BA, Brown University; PhD, MIT. Teaches at Princeton University. Co-Founder, Scientific Director, ideas42, a social science R&D lab. Inaugural Director, Kahneman-Treisman Center for Behavioral Science and Public Policy at Princeton University. Research focuses on decision-making in contexts of poverty and the application of behavioural research to policy. Served on President Obama's Advisory Council on Financial Capability. Editor, The Behavioral Foundations of Public Policy (2012). Co- Author, Scarcity: Why Having Too Little Means So Much (2013).