BSc in Production Engineering, Univ. of S+úo Paulo; MSc and PhD in Industrial Engineering, Stanford Univ. Over 22 years with Brazilian and multinational firms. Formerly: Pres. and CEO, GE Appliances Brazil; Secretary of Production Development, Ministry of Development, Industry and Foreign Trade; since 1998, Co-Founder and Member of the Board, Ethos Institute for Business and Social Responsibility; since 2001, Idealizer, Co-Founder and Pres., Akatu Institute for Conscious Consumption; since 2002, Member, Network of Outstanding Social Entrepreneurs, Schwab Foundation; since 2008, Member, Global Agenda Council on Sustainable Consumption, World Economic Forum.