Helio Mattar, President and Chief Executive Officer, Akatu Institute for Conscious Consumption, has created a number of ground breaking organisations in Brazil that foster individual consumer consciousness and corporate social responsibility. Helio’s approach recognises that social organisations and governments are critical partners in the diffusion of social innovation. He believes that each individual, as a citizen and consumer, plays a critical role in mobilising support for initiatives with high social impact. Pursuing this, he became 100 per cent dedicated to his role as President of the Akatu Institute for Conscious Consumption. The Akatu Institute has been recognized by the UN Global Compact as one of the 100 notable non-profit social actors with proven competency in partnering with companies. He’s an engineer by training, with a PhD in Industrial Management and Engineering from Stanford University. Helio served as a corporate Chief Executive Officer, a Brazilian federal government secretary, co-founded the Ethos Institute for Corporate Social Responsibility.