Global Food System Innovator | Founder @ Blendhub | Driving Food-as-a-Service & Localized Nutrition | Empowering Open, Sustainable Food Value Chains.
I believe that everyone, everywhere, deserves access to safe, nutritious, and affordable food.
That’s why I created Blendhub — the world’s first network of hubs to innovate and produce food using powder-based ingredients anywhere in the world.

After decades in the food industry, I saw the need for a radically new model: Food-as-a-Service — a unique business model where food brands, producers, startups, SMEs and NGOs can collaborate to bring ideas to market faster, safer, cheaper, and more sustainably.

With a global network hubs and a digital ecosystem for supplier identification, ingredient sourcing and validation, recipe development, and a global quality management system, we’re building an inclusive, open, and traceable food system that creates shared value for all participants — from farmer to consumer.

My passion covers:

- Making food and beverage more nutritional and accessible for everyone, everywhere
- Increase the value created in local/regional communities.
- Democratizing access to food innovation and production with highest quality standards
- Localizing production to optimize global supply chains, reduce cost and CO₂
- Using data, AI, and collaboration to disrupt outdated supply chains

Whether you're a food company, investor, policymaker, or innovator: let’s connect and explore how we can build a better food system together today.