Heruka is currently leading the revenue accounting for Ethos Life Technologies. Ethos is a new kind of life insurance built for people who don't have time for fine print, extra doctor's appointments or hidden fees. We have transformed a 15-week process of paper applications and medical exams into just the click of a button by quantifying the user’s health risk using predictive models. Ethos is a Series D Insurtech startup with $400M raised to date. Our investors include Sequoia Capital, Softbank, Accel Partners, Google Ventures, Jay-Z, Kevin Durant, and Robert Downey Jr. We were recently listed as one of the best places to work in 2021 by Built In, CNBC's 100 startups to look out for, and featured on Forbes for being one of Sequoia Capital's key investments.

He has formerly been on the Executive Steering Committee for TiECon Canada, one of Canada’s largest entrepreneurship conferences, as well as the leadership team at Mindtrust, Ottawa’s premier leadership development program for University students.

He was also a Co-Organizer of Product Hunt Ottawa, a hub that brings together a community of entrepreneurs, makers, and product hunters and the former coordinating Ambassador for Canada for One Young World, one of the world's largest youth leadership summits.