BA in Marketing, Ecole Supérieure de Gestion, Morocco. Seventeen years' experience in general mgmt, marketing and strategy. 1996, Brand Manager, Colgate Palmolive Morocco. 1999, joined The Coca-Cola Company, Morocco as Brand Manager; 2001, Marketing Manager, Algeria; 2002, West Africa Regional Marketing Manager, Cote d'Ivoire; 2005, Division Strategy and Planning Director, Egypt; 2007, GM, Morocco & Equatorial Africa Region; 2010, GM, Coca-Cola Middle East; currently General Manager, Coca-Cola Middle East, Dubai, UAE. Board Member, Junior Achievement - Injaz Al-Arab MENA. Has participated in various regional events, incl. Global Food Leaders' Summit-Gulf Food and Global Entrepreneurship Summit. Founding Member, Coca-Cola University, Morocco.