Artificial Intelligence
AI is changing how people buy. Marketing needs to catch up
AI assistants are reshaping the customer purchase journey. Discover how marketing leaders must redesign workflows to drive real business growth.
Kelsey partners with executives to integrate digital into all facets of their business and marketing strategies. Drawing on extensive experience in digital marketing, customer relationship management, and customer analytics, she helps clients drive sales performance.
Since joining McKinsey, Kelsey has advised executives as they seek ways to drive overall growth and to improve the effectiveness of their marketing. Focusing on fostering strategic and sustainable business growth, she has partnered with companies in the retail, technology, telecom, travel, and media sectors.
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