Lourdes Rosales

Global Corporate Relations, Strategy & Communications, SAP

I work with impact networks to advance customer and partner relations that lead to co-innovation and collaborations in the digital, industrial and sustainability spaces, while acting as a trusted advisor to internal and external stakeholders, assessing risks, corporate reputation and positively impacting our brand positioning and value.

I hold +20 years of experience in corporate relations and partnerships, program management, business planning, marketing, corporate social responsibility (CSR), Operations, Strategic Customer alliances, all while strategizing our share of voice and thought leadership from high-impact gatherings and alliances to content optimization, events, content portals, communications and C-suite gatherings, that are directly connected to the highest levels of leadership at SAP and advanced with Industry experts, customers and partners.

A strong believer in the magic of storytelling, as your way to 'own the moment' and breakthrough the noise. In elevating the voice of the customer and its power to help people and companies transform to their best. Passionate to help others transform, evolve and develop, particularly young professionals as they look for a career selection and long-term payout from their educational decisions.

Inspired on everything sustainability and clean energies as we have no time but to adopt new technologies for the good of our people and planet. And lastly, a firm believer that there is nothing you cannot achieve with self-confidence, trust, authenticity, good relationships all while staying humble, resilient and embracing change and transformation.

Former co-founder of a non-profit with focus on Digital Mentoring and Technology in support of young students, education and inclusion to enable them to find their career passion with AI.

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