Mikela is Chief Commercial Officer at Blippar, the UK-based technology company specialised in Augmented Reality and Computer Vision. In her role, she leads a global team which builds partnerships with major consumer brands, retailers and agencies. Her work with clients has been recognised as ground-breaking, including “Best campaign of the year 2017” by The DRUM Marketing Awards. She was named one of the top female digital marketing leaders in the UK by Campaign in 2017 and one of the top 50 women in tech by WeAreCity UK. Mikela joined Blippar in 2012 and played a key role in the company’s expansion, holding a series of senior commercial and strategy roles. Mikela started her career in banking before developing a keen interest in technology and start-ups. Passionate about technology and its impact on our society, she also gave her first TEDx talk on the topic of "the future of mobility" in 2012.