Mikela is the Founder & CEO of Greyparrot, a start-up providing cutting edge computer vision products & services to enterprises looking to partner for their AI requirements. In particular, they are focused on building solutions that help improve waste management systems through automation of sorting. Previously, she worked in the fields of computer vision and augmented reality, leading multi-disciplinary teams and partnering with global brands and retailers to deliver award-winning projects. Most of her career has been in commercial, strategic and operational roles with start-ups ranging from early to high growth stages, including being the Chief Commercial Officer at Blippar. In 2017, she was recognised as one of the top female digital leaders in the UK by Campaign and received the “TopWomen50” award by WeAreTheCity in 2018. She is part of the WEF Global Future Council on AR/VR. Passionate about technology and its impact on our society, she also gave her first TEDx talk on the topic of "the future of mobility" in 2012.