Vice Président, Yasmine Group, Morocco (Real Estate, Industries, Leisure)
Co-founder of the Moroccan Leadership Institute (M.L.I) and Tariq Ibnou Ziyad Initiative (TIZI MAROC)
ESSEC Business School - MBA (2003)
Leadership EED - Harvard Kennedy School (2011, 2015, 2021)
Political Communication EED- Hertie School of Governance (Berlin - 2009 ,2010).
Counsellor of the Head of Government of Morocco, in charge of Youth Employment (2017- 2020)
Member of the Board of Yasmine Group companies (2020- today)
General Manager of Yasmine - Real Estate (2007-2017)
Author of 'Be MiZen, grande fugues et petites réflexions - India' (2006-Senso Unico), 'De nos mains, un Maroc juste nous construirons' (2011 - TIZI Editions), 'Lettre à mon fils, Être Marocain au XXIème siècle' (2017-Senso Unico Editions), ‘Le Maroc à venir - Gouvernance, Libertés & Rôle des femmes’ (2020-Senso Unico) and ´Fleurs de Sagesses’ (2023-Senso Unico).